[Press Release] MooAm Produces AI Visuals for SBS and Netflix's "The Great Hangjun"... Visualizing Jang Hang-jun's Signature Playful Imagination

Photo: SBS ,MooAm

▶ MooAm participates in the AI video production of the cinematic talk variety show "The Great Hangjun," concurrently streaming on SBS and Netflix

▶ Brings Director Jang Hang-jun's blockbuster-scale autobiographical film imagination to life through MooAm's AI technology

▶ Collaborates with Contents Lab VIVO on video production... Expanding AI's reach beyond films and dramas into variety shows

Generative AI-based global K-content production studio MooAm (CEO and Director Harry Hyun) announced its participation in the AI video production for the new cinematic talk variety show "The Great Hangjun," which is currently being released concurrently on SBS and Netflix.

Directed by SBS PD Dongwon Lee and co-produced by Contents Lab VIVO (CEO Song Eun-i), "The Great Hangjun" is a secret audition-format variety program. It follows Director Jang Hang-jun—returning in glory after his film "The King's Warden"—as he sets out to cast top actors for his next project, a blockbuster-scale autobiographical film. In this program, MooAm took on the role of bringing the imagination inside Director Jang's head to life using AI technology. Rather than merely generating hyper-realistic visuals, the studio added visual entertainment by playfully unraveling the AI videos to match the variety show genre and Director Jang's witty sensibilities.

Centered around Director Jang Hang-jun, the show features Song Eun-i playing a grounded, highly practical production company CEO, alongside Kim Poong, a former film journalist turned assistant director who considers Jang his mentor. Together, they deliver witty situational comedy and banter surrounding the casting process. Consisting of a total of six episodes, "The Great Hangjun" premiered on the 15th and is currently streaming simultaneously on SBS and Netflix.

Meanwhile, MooAm continues to gain recognition for its cinematic quality. The studio's original film "What We Saw" was recently invited to prestigious international film festivals, including the Kaohsiung Film Festival and HKLGFF 2026, and has confirmed its domestic premiere and GV at the upcoming Seoul International Pride Film Festival. Alongside this, the studio is actively collaborating on AI VFX productions with numerous domestic and international companies. Moving forward, MooAm plans to firmly establish its position as a leading AI content powerhouse by pursuing both robust original IP production and AI VFX technological collaborations.