MooAm, Where Creativity Flows and
Strategy Stands Firm:
K-contents, Campaigns, Marketing
OUR VALUE
MooAm, Where Creativity Flows
MooAm is a creative content startup.
IP (K-content) development, value campaign, influencer marketing, etc.
Create value that appeals to the market.
Cumulative views
2
+
Progress campaign
56
+
Number of global content creations
Own IP development
300
+
20
+
Collaborative Brand
Film Festival Awards
72
+
8
+
OUR PARTNERS
Introducing MooAm’s Partners in the Creative Field .
MooAm's Key Project
MooAm goes beyond simple performance to provide creative solutions that bring real change to the market.
We provide in-depth consulting through an integrated approach to IP development, innovative campaigns, and strategic marketing.
K-Contents
Over 20 cumulative IP developments within 18 months
Invited to the Cannes Series twice, participated in SIFF/TIFF, and won numerous awards at the New York Independent Film Festival
R&D / AI
IP crowdsourcing platform DOPANG,
Own R&D cell for creative content
Influencer & Data Marketing
Global content production in 132 countries,
300K YouTuber Creative Den General Marketing Director
Film Production of generative-AI content
Feature- and short-film production through a generative-AI workflow
Track record includes Canneseries screening and CGV Grand Prize
OUR NEWS
News about MooAm covered in the media!
![[Maeil Business Newspaper] The Boundless World of AI Video—K-Pop Idol Music Video Now Produced with AI](https://static.wixstatic.com/media/4d7482_e8ce898782ae4027b98221f863f93e29~mv2.png/v1/fill/w_377,h_376,fp_0.50_0.50,lg_1,q_35,blur_30,enc_avif,quality_auto/4d7482_e8ce898782ae4027b98221f863f93e29~mv2.png)
![[Maeil Business Newspaper] The Boundless World of AI Video—K-Pop Idol Music Video Now Produced with AI](https://static.wixstatic.com/media/4d7482_e8ce898782ae4027b98221f863f93e29~mv2.png/v1/fill/w_377,h_376,fp_0.50_0.50,lg_1,q_95,enc_avif,quality_auto/4d7482_e8ce898782ae4027b98221f863f93e29~mv2.png)
![[PRESS RELEASE] AI-Produced K-Pop Music Video Expands the Boundaries of Visual Creativity](https://static.wixstatic.com/media/4d7482_4419e6b207564cad9fe7b72fc4413a2d~mv2.png/v1/fill/w_790,h_787,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/4d7482_4419e6b207564cad9fe7b72fc4413a2d~mv2.png)
![[PRESS RELEASE] AI-Produced K-Pop Music Video Expands the Boundaries of Visual Creativity](https://static.wixstatic.com/media/4d7482_4419e6b207564cad9fe7b72fc4413a2d~mv2.png/v1/fill/w_790,h_787,fp_0.50_0.50,q_95,enc_avif,quality_auto/4d7482_4419e6b207564cad9fe7b72fc4413a2d~mv2.png)
![[KOCCA People Insight]“Growing with AI as a Partner and Lever: An Interview with Harry Hyun, CEO of MooAm”](https://i.ytimg.com/vi/uQihHs4P63c/sddefault.jpg)
OUR HISTORY
MooAm was founded in November 2020 and established the IP Planning & Development Division in 2022.
We are achieving various results.
2025
-
Film <폭락> – Independent art film, ranked No. 1 at the Korean box office
-
Reality Show <Be My K Guide: Korea-Japan Couples Edition> – Exclusive release on Japan’s LeminoOn Korea’s Watcha and Wavve OTT platforms
Scheduled for Netflix release in the second half of April -
Selected for the SEOUL INTERNATIONAL AI FILM FESTIVAL
-
Awarded the Filmshort Creative Award
-
MOU concluded with CJ ENK HK
-
Selected for the Hong King Filmart Producers’ Networking Program
-
Korea National University of Arts, Film Department – Gold Sponsor for the 2025 Graduation Exhibition
2024
-
Participated in the Asian TV Forum, Singapore
-
Participated in the Indonesia K-Expo
-
Participated in Japan TIFFCOM (Tokyo Film Market)
-
Participated in U-KNOCK Content IR, Singapore
-
Participated in BCM (Busan Content Market) 2024
-
Participated in the OTT Festival IR at the Busan International Film Festival 2024
-
Achieved a cumulative total of 20 IPs
-
Developed an IP crowd platform
-
Operates a short form production & content commerce platform
-
Concluded an MOU with Code Crayon
-
Selected for the 2024 KCA Broadcasting & OTT Sector Planning & Development Support Project <AI Grim Fairy Tale>
-
Initiated planning, development, and production of generative AI content
-
In planning and development: films <Natasha and I> and <Sister Fox>
-
Established a dedicated R&D department for content
-
<스티커> – Participated in the Cannes Series (Cannseries) in France
-
Participated in the Shanghai Film Festival (remake rights requests have accumulated to over 3 billion KRW)
-
Completed sale of distribution rights for film <폭락>
-
Selected as an overseas distribution work linked to the Cannes Series 2024 for broadcasting & OTT
-
Selected as a production support work by RAPA 2024 for <Be My K Guide>
-
Concluded an MOU with the AI integrated translation platform Flitto
-
Selected for the 2024 Big Data Voucher Project
-
Concluded an MOU with SC Ventures, Singapore
-
Participated in TIFFCOM (Tokyo Film Market)
-
Participated in Seoul SPP (International Content Market)
-
Participated in Seoul IP Brand Day
-
Selected for the Seoul AI Content Festival
-
AI Film Awards Venice – Nominee
-
Neu Wave AI Film Festival, Hollywood – Finalist
-
Selected for the LA International Art Film Fest
-
Mental Health Startup <Mindful Connect> – Partner
- Co-production of Mental Health Content
-
Film <폭락> – Independent art film, ranked No. 1 at the Korean box office
-
Reality Show <Be My K Guide: Korea-Japan Couples Edition> – Exclusive release on Japan’s LeminoOn Korea’s Watcha and Wavve OTT platforms
Scheduled for Netflix release in the second half of April -
Selected for the SEOUL INTERNATIONAL AI FILM FESTIVAL
-
Awarded the Filmshort Creative Award
-
MOU concluded with CJ ENK HK
-
Selected for the Hong King Filmart Producers’ Networking Program
-
Korea National University of Arts, Film Department – Gold Sponsor for the 2025 Graduation Exhibition
2023
-
Selection of overseas distribution works for the 2023 Cannes Series broadcast and OTT
-
<9Times Fired> Selected as a co-production panelist for the drama invited to the French Cannes series
-
2023 KOCCA Production Support Selection <Crash: A Man Who Fails in Business>
-
2023 KCA 2024 Broadcasting and OTT sector Planning and Development Support Project Selection
-
2023 Busan World Expo 2030 Private Hosting Committee Selecting a PR agency
-
2023 <9Times Fired>
-
Rome International Film Festival
-
LA Film Awards
-
New York International Independent Film Festival Award
-
2023 <Sticker> Busan International Film Festival-linked OTT Festival Excellent Planning Plan Selected
-
Signing MOU with GushCloud, Southeast Asia's Largest Influencer Marketing & Entertainment
-
2023 BCWW Moderator, Panel Moderator
2022
-
Establishment of a division dedicated to IP planning and development
-
<9Times Fired> Production Starts in 2022
-
Blue House Opening Project (Blue House, as a national treasure)
-
Global Beauty Project <Beauty Chatty> ByLaneige
-
Mercedes-Benz, LG OOH production
2021
-
Ministry of Unification, Ministry of National Defense, and Korea Cultural Foundation conduct government campaigns
-
Corona vaccine campaign in progress
-
Choi Siwon, Hyun Bin, etc. Global Content Production in Progress
2020
-
Establishment of Creative Group MooAm
