[MoneyToday] MooAm Hosts First Showcase for 'AI Hybrid Production Lab' at BCM 2026

Original Article: https://www.mt.co.kr/industry/2026/06/17/2026061614480833119

By Reporter Yoon Sook-young | June 17, 2026

MooAm (CEO and Director Harry Hyun) announced on the 17th that it held the first official conference and showcase for the 'AI Hybrid Production Lab' at the 20th Busan Contents Market (BCM 2026) held at BEXCO, Busan, with the support of the Korea Creative Content Agency (KOCCA).

The 'AI Hybrid Production Lab' is a new media and new technology content planning and development project that combines generative AI technology with video production to enhance visual quality and production efficiency. In collaboration with creative institutions holding original IPs (Intellectual Properties), it produces 'pilot videos' and 'pitching packages.' It aims to create high-end content equipped with competitiveness in the global market.

This conference was attended by the organizing institution MooAm, as well as drama production company COPUS KOREA (CEO Oh Young-seop), which produced The Tale of Lady Ok and Rookie Chairman Kang, and CODE CRAYON (CEO Park Ji-bok), which operates the short-form streaming platform 'Shortime.'

The revealed original IP lineup consists of 7 titles in total: △ Mystery Thriller/Period Drama Natasha △ Sci-Fi Jellyfish △ Urban Fantasy/Psychological Thriller Tell Me Your Wish △ Mystery/Thriller/Fantasy Night of the Beast △ Human/Romantic Comedy/Black Comedy Kingsville Blues △ Romance/Comedy/Music/Youth Coming-of-age Move! △ Romance/Comedy/Human/Revenge Drama Astella.

A representative from MooAm stated, "The AI Hybrid Production Lab is developing high-end content through scenario lab consultations from the planning stage, business feasibility reviews by professional producers, and the involvement of AI artists." They added, "We plan to expand our distribution network to global streaming platforms and overseas markets."