[Money Today] MooAm Unveils Character 'Levin' for AI Film Genfluencer

K-content production company MooAm (CEO Harry Hyun) announced on the 27th that it has unveiled its original IP character, 'Levin the Devil Cat.'

'Levin' is a character featured in the AI hybrid film Genfluencer, scheduled for release this year. Levin is also a core character that shares the film's cinematic universe. Starting with this character reveal, MooAm plans to sequentially release spin-off content that expands the narrative of the main film.

"Levin is 'pre-content' designed to allow audiences to experience the worldview before the movie's release," a representative from MooAm stated. "Audiences will be able to preview the unique world built by Genfluencer." The representative added, "Levin begins as the childhood attachment character of the protagonist, Ijin, and serves as a key axis in the narrative development within the film."

MooAm is a K-content production company specializing in a hybrid production method that combines AI with live-action. The company has achieved significant milestones, including being invited to the 2025 Canneseries (Cannes International Series Festival) AI Content Screening, winning the Grand Prize at the 1st CGV AI Film Festival, and receiving the Minister of Science and ICT Award. Moving forward, the company plans to broaden its contact points with audiences through digital platforms such as YouTube, Instagram, and Threads.

The film Genfluencer is a psychological suspense action drama depicting the process of the protagonist 'Ijin,' who dreamt of becoming an idol but suffered an accident, being reborn through generative AI. It is the first domestic feature film to implement over 50% of its total footage using AI video technology.