[Press Release] MooAm Showcases AI-Powered Filmmaking Process on SBS Documentary 'Life of AI'

From SBS Documentary 'Life of AI'

▶MooAm reveals its real-world AI production workflow on SBS's special documentary 'Life of AI'

▶MooAm's proprietary AI VFX technology generates optimal camera angles and realistic lighting adjustments from a single studio full shot

▶"Breaking the limits of imagination": MooAm presents hybrid AI solutions that maximize production efficiency and drastically reduce costs

 Generative AI-based content production studio MooAm (CEO & Director Harry Hyun) featured in the SBS special documentary Life of AI, which aired on the 12th, showcasing its real-world AI production workflow currently applied on actual film sets.

SBS’s Life of AI is a special documentary exploring practical applications of artificial intelligence across various industries. Representing the content industry, MooAm demonstrated the versatile capabilities and high utility of AI in modern filmmaking.

During the broadcast, MooAm presented the actual development process of its upcoming project, The Unchangeable, currently in pre-production with support from KOCCA (Korea Creative Content Agency). For this fantasy drama centered on a unique concept where characters transform into animals, MooAm offered an intuitive look into its workflow—from live-action set shooting to AI processing and final output generation.

The demonstration covered early-stage storyboarding using AI for efficient scene visualization, as well as AI VFX techniques that layer sophisticated animal transformation effects over green-screen footage. Notably, using just a single full shot taken in a studio, the AI system analyzed lighting, shadows, and script context to derive various camera angles, presenting a groundbreaking practical solution to maximize efficiency while significantly reducing production costs.

"AI is a remarkable tool that breaks down physical boundaries in planning, allowing us to realize complex transformation scenes that were previously difficult to depict due to budget or process constraints," said Harry Hyun, CEO and Director of MooAm. "To me, AI is like a 'Super Assistant Director' that most rapidly and accurately supports a director's imagination on set," emphasizing the utility of a hybrid production approach combining AI VFX technology.

Meanwhile, MooAm is preparing for the late-2026 release of its hybrid feature film Genfluencer utilizing generative AI, while actively accelerating the production of its AI-driven feature project The Unchangeable.