[Maeil Business Newspaper] The Boundless World of AI Video—K-Pop Idol Music Video Now Produced with AI

Reporter: Sunhee Namkung (namkung.sunhee@mkinternet.com)

From voices to faces—AI MV “BUCKET HAT” opens new horizons for the K-Pop marketFirst documented compliance case in AI productionGlobal vote to decide public release by Big Ocean × MooAm

On 9 July, the K-Pop idol group Big Ocean and AI-content studio MooAm (CEO Harry Hyun) premiered the AI music video “BUCKET HAT” at the ITU “AI for Good” event in Switzerland—the first public screening of its kind worldwide.

MooAm oversaw the entire process—planning, directing, and AI-tech operations—for the single’s music video, which used a hybrid method that combined live-action footage with AI VFX. Choreography and Korean Sign Language were filmed on set, while backgrounds, lighting, and facial expressions were generated by AI, raising overall quality.

Composed of Deaf members, Big Ocean reproduced realistic emotion and tone by using AI trained on speech-production data. MooAm states that the video visualises urban moods, facial nuances, lighting, colour, and quintessential K-Pop sensibilities through AI.

The project shows that a production model integrating AI technology and human talent can preserve creative intent while reducing costs.

From the planning stage, MooAm incorporated legal and ethical safeguards. All prompts were screened to avoid outputs resembling specific celebrities or brands, creating the first compliance-verified case in AI production.

MooAm commented, “AI can become a technology that opens opportunities for people. We will continue ethical reflection and creative experimentation so that AI aids—rather than replaces—humans.” The company plans to keep leading the development of a sustainable AI-content ecosystem.

A poll launched on 9 July via Big Ocean’s official channels will determine whether the full “BUCKET HAT” music video is posted. If more than half vote in favour, the complete version will be released.