[Press Release] CANNESERIES Thriller ‘Genfluencer’ Sets January Release, Unveils Striking Main Poster

Photo: MooAm

The highly anticipated virtual thriller reveals the dark relationship between a flawless idol and her hidden creator, signaling a major genre shift following its viral marketing campaign.

"Genfluencer," which successfully created buzz with its unique idol universe marketing, has confirmed its theatrical release this coming January and unveiled its main poster. "Genfluencer" is a virtual thriller that unravels a beautiful yet bizarre secret surrounding the lives of GINA, a globally beloved idol, and Lee Jin, a singer-songwriter who gave up on her dreams. Having showcased a highly immersive universe through GINA's debut promotions, "Genfluencer" signals the true beginning of its thriller narrative by announcing its January release alongside a main poster that hints at the hidden relationship between the two characters.

The newly released main poster instantly captures attention by contrasting the entirely different atmospheres of Lee Jin and GINA within a single frame. Unlike Lee Jin, who stares straight ahead with a scarred face hidden under a dark hoodie, GINA exudes the aura of a flawless idol with her silver hair and glamorous styling. The stark contrast between GINA—who possesses the visuals, voice, and music Lee Jin always dreamed of—and Lee Jin, who is shrouded in darkness, is amplified by the meaningful tagline: "The more I fade, the brighter she shines." This raises intense curiosity about the hidden secrets between the two and the thriller lurking behind the glamorous idol world.

Through the newly released synopsis, the core dynamic is revealed for the first time: Lee Jin, the singer-songwriter who gave up her dreams, provides her music and talent to the 'Genfluencer' star-making system, giving birth to the flawless idol GINA based on her own prototype. Adding to the anticipation, actress Yoon-kyung Bae will take on the dual roles of the polar opposites Lee Jin and GINA, perfecting the striking visual and emotional contrast between the two figures.

Meanwhile, "Genfluencer" is the highly anticipated next project from Director Harry Hyun, who previously drew the spotlight when "Crypto Man" hit #1 on the Netflix Korea movie chart. The film met international audiences first through an official invitation to the Rendez-vous section at the 9th Cannes International Series Festival (CANNESERIES). Following the success of her previous work and the Cannes invitation for "Genfluencer," keen attention is focusing on Director Hyun's new directorial endeavors.

Furthermore, MooAm, the production company led by Director Hyun, has built robust capabilities across commercial content production—spanning films, broadcasting, and OTT—and AI technology. The studio's technological prowess was officially recognized with the Minister of Science and ICT Commendation. This experience and know-how were fully utilized to bring the flawless idol GINA to life, adding a gripping sense of realism to the film's unique universe.

Adding to the momentum, lead actress Yoon-kyung Bae is set to continue her active career with the upcoming Wavve original drama "Muhan Company - Hawasu Never Die," scheduled for release in December, raising expectations for her moves from the end of the year into the new year. The convergence of an acclaimed director and actress, combined with the unique premise blending the glamorous world of K-POP idols with a chilling thriller, builds anticipation for what fresh entertainment "Genfluencer" will bring to theaters this new year.

Kicking off the official countdown to its theatrical release with the main poster, the virtual thriller "Genfluencer" will meet audiences at theaters nationwide in January.