K-content production company MooAm Productions (hereafter referred to as MooAm) announced that it will produce a new entertainment reality program linking Korea and Japan. The program reflects the trend of international marriages and adopts the concept of ‘local tour dating’ where Korean men introduce their own local tours to attractive Japanese female singles who are then chosen as the finalists.
Recently, Korean-Japanese joint production programs have been gaining great popularity. Contents based on the two countries are recording high viewership ratings and promoting cultural exchanges between Korea and Japan. Recently, the drama series 'Eye Love You' produced by the Japanese broadcasting station TBS has been receiving attention throughout East Asia, breaking the exclusive viewership record on OTT in Japan since its first broadcast. This drama recorded the highest number of viewers among overseas series of Japanese broadcasting stations, and achieved the highest viewing time among Japanese dramas despite the sequential release method with a small number of episodes.
In this flow, MooAm joined hands with the global content channel 'Creative Den' with 260,000 subscribers to plan this reality program 'Korean-Japanese Men and Women - Become K-Guides (tentative title)'.
K-content production company MooAm Production (hereinafter referred to as MooAm) announced that it will produce a new entertainment reality program linking Korea and Japan. Photo = MooAm
'Korea-Japan Men and Women - Become K-Guides (tentative title)' introduces beautiful local tours in Korea, while also providing an opportunity to feel closer to the cultures of the two countries through dating Japanese women. Filming is scheduled to take place in August and September, and will capture the process of participants understanding and communicating with each other through various famous places and cultural experiences in Korea.
MooAm CEO Hyun Hae-ri said, “Through ‘Korea-Japan Man and Woman (tentative title)’, we plan to introduce hidden ‘real local spots’ of Korea to the world and further strengthen the cultural connection between the two countries. The male participants in this project will have the opportunity to introduce Korea’s wonderful culture to Japanese women, and this will be an opportunity to discover the new charm of K-tourism.”
Creative Den CEO Daeyong Oh said, “I have been communicating with many global fans while producing foreign-related content on YouTube, and I found that there is a big need in the Korea-Japan relationship in Asia in particular. Through this reality show, we plan to present the cultural elements and dating scenes of attractive Korean-Japanese men and women, as well as the edge of discovering K-tourist destinations with hidden regional characteristics such as Seoul, Busan, Gyeonggi-do, and Gangwon-do.”
Interested male participants can apply via the email address of the production team for 'Korea-Japan Men and Women - Become K-Guides (tentative title)', and selected participants will have the opportunity to introduce Korean culture and make new connections through special experiences with attractive Japanese women. 'Korea-Japan Men and Women - Become K-Guides (tentative title)' is scheduled to be released in February next year through YouTube's Creative Den channel and will be broadcast worldwide through OTT platforms later.
Meanwhile, MooAm, a growing K-content production company, is spurring the development and production of IPs for content export. MooAm's IPs, 'The Woman Who Only Worked as a Contract Worker 9 Times' and 'Sticker', were introduced to the French Cannes Series in 2023 and 2024 consecutively, and 'The Man Who Fails in Business (tentative title)', which was completed this year, is scheduled for a movie release in September. In addition, it plans to present various IPs through a 60-second short-form content series (Reels Drama) project in the second half of the year.
[MBN Star Reporter Ahn Ha-na]
[ⓒ Maeil Kyungjae & mk.co.kr , Unauthorized reproduction, redistribution and use of AI learning prohibited]
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