K-content production company MooAm Production (hereafter referred to as MooAm) announced on the 23rd that it will produce a new entertainment reality program linking Korea and Japan. The program reflects the trend of international marriages, and adopts the concept of 'local tour dating' where Korean men introduce their own local tours to attractive Japanese female singles and are ultimately chosen.
According to MooAM, joint programs between Korea and Japan have recently gained great popularity. Contents based on the two countries are recording high viewership ratings and promoting cultural exchanges between Korea and Japan. Accordingly, MooAm has planned this reality program, “Korean-Japanese Men and Women - Become K-Guides (tentative title),” in collaboration with the global content channel “Creative Den,” which has 260,000 subscribers.
This program introduces beautiful local tours in Korea, while also providing an opportunity to feel closer to the cultures of the two countries through dating Japanese women. Filming is scheduled to take place in August and September, and the program will capture the process of participants understanding and communicating with each other through various Korean attractions and cultural experiences.
MooAm CEO Hyun Hae-ri said, “Through <Korea-Japan Man and Woman (tentative title)>, we plan to introduce hidden ‘real local spots’ of Korea to the world and further strengthen the cultural connection between the two countries. The male participants in this project will have the opportunity to introduce Korea’s wonderful culture to Japanese women, and this will be an opportunity to discover the new charm of K-tourism.”
Creative Den CEO Oh Dae-yong said, “I have been communicating with many global fans while producing foreign-related content on YouTube, and I found that there is a big need in the Korea-Japan relationship in Asia in particular. Through this reality show, we plan to present the cultural elements and dating scenes of attractive Korean-Japanese men and women, as well as the edge of discovering K-tourist destinations with hidden regional characteristics.”
Male participants can apply via the production team email. 〈Korean-Japanese Men and Women - Become K-Guides (tentative title)〉 is scheduled to be released in February next year through YouTube’s Creative Den channel and will later be broadcast worldwide via OTT platforms.
Meanwhile, MooAm, a growing K-content production company, is spurring the development and production of IPs for content export. MooAm's IPs, "A Woman Who Only Worked as a Contract Worker 9 Times" and "Sticker", were introduced to the French Cannes Series in 2023 and 2024, respectively, and "A Man Who Fails in Business (tentative title)", which was completed this year, is scheduled for a movie release in September. In addition, it plans to present various IPs through a 60-second short-form content series (Reels Drama) project in the second half of the year. [Source: JoongAng Ilbo] https://www.joongang.co.kr/article/25251346
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