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Writer's pictureMooAm

“I did as ChatGPT told me to…”, OTT series ‘Sticker’ Khan goes

'Tok GPT, tell me how to increase followers' The psycho thriller drama 'Sticker' (directed/written by Hyun Hae-ri) about a protagonist who wants to become a 100,000 social media influencer and 'hunts' to find his fans, will be introduced at the Cannes International Series Festival.

MooAm Production announced that its new work 'Sticker' will participate in the 'Korea Content' section of the 7th Cannes International Series Festival (Cannes Series) to be held in Cannes, France in April 2024. This is MooAm Production's second entry into the Cannes Festival following 2023.

'Sticker' is a thriller genre work that faces unpredictable results from the decisions made by 'Yeonji', an influencer with 100,000 followers, with the help of the artificial intelligence advisor 'TalkGPT (tentative title)', with the goal of reaching 1 million followers. This work critically deals with desire and voyeurism in modern society.

'Sticker', which was selected as a specialized planning and development support work for OTT platforms under the support of the Korea Communications Commission (KCA), secured investment intent from major investors at the international OTT festival linked to the Busan International Film Festival last October.

This work, which was selected for support for participation in overseas distribution of broadcasting and OTT linked to the Cannes Series hosted by the Ministry of Science and ICT and organized by the Korea Communications Commission (KCA), will be introduced at the 7th Cannes International Series Festival (Cannes Series) held in Cannes from April 7 to 9.

At this event, MooAm will present <Sticker>’s content IP and overseas expansion strategy to global OTT services, investors, and buyers.

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< Photo courtesy of Muam Production >

Director Hyun Hae-ri said, “By reconfiguring the sticker from a feature film to an OTT series, we have the opportunity to reach a wider global audience.” She added, “This work is a thriller that explores how AI and GPT technologies can be a double-edged sword for humanity, and addresses important issues of our time.”

'Sticker', currently in pre-production, is scheduled to begin filming in the second half of this year.

Meanwhile, MooAm Productions is a creative team comprised of young directors and PDs with an average age of 28, and has been operating an integrated system encompassing its own IP development, content production, and marketing since 2022. In particular, it is actively working in the K-content field (movies, web dramas), and its independent film <DEATH BUSINESS>, based on Luna Coin, has been submitted to international film festivals and is aiming for a theatrical release in the second half of this year.

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