Half the Footage Created with AI: Genfluencer Begins Production in Korea

Photo credits: Left © Prain TPC / Right © MooAm (AI idol “Gina”)

Selected for KOCCA’s 2025 AI Video Content Production Support (Feature

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SEOUL, Republic of Korea — August 16, 2025 — K-content studio MooAm (CEO: Harry Hyun) announced that principal photography will begin on the feature-length psychological suspense thriller Genfluencer, in which an aspiring idol rebuilds herself through a generative-AI alter ego named Gina. The production plans to create approximately 50% of total footage with AI-generated video, a scale believed to be Korea’s first for a feature film.

Genfluencer was selected for the 2025 KOCCA AI Video Content Production Support (Feature) program. The story follows Lee Jin, who survives a devastating accident and pursues her dream by bringing the AI idol Gina to life—only to confront unraveling desire, identity, and memory.

Cast — Bae Yoon-kyung stars as Lee Jin, signaling a bold turn from Crash Course in Romance and Wedding Impossible. Veteran Lee Sang-sook anchors the drama’s moral weight, while Moon Ji-in (Dr. Romantic, Doctors, Nol-ajuneun Yeoja) adds warmth as the first to reach out to the wounded protagonist.

Music — Composer NANCYBOY, recently noted for a Happy End OST remix, serves as music director.

Recognized for its AI-hybrid pipeline, MooAm has screened AI content at Canneseries, won the Grand Prize at the CGV AI Film Contest, and received Korea’s Minister of Science and ICT Award.

Schedule — Principal photography is scheduled to begin in late September, with domestic and international release targeted for 2026.