Hallyu star Lee Hong-gi is set to host the new Korea-Japan romance variety show Be My K Guide: Korea-Japan Edition.

Be My K Guide: Korea-Japan Edition follows four Japanese female tourists and four Korean male guides as they embark on a 3-night, 4-day journey through Korea’s hottest destinations, creating a unique travel-meets-romance reality show.
The participants will experience 2:2 group dates, 1:1 tours, and intimate moments over drinks or scenic walks, getting to know each other while navigating cultural differences and misunderstandings in their search for love.
A member of FTISLAND, Lee Hong-gi has been active in Japan for 13 years and enjoys a strong fanbase there. With his advanced Japanese skills, he will lead the program smoothly. Other panelists include Kenta, LIGHTSUM’s Hina and Yujeong, and popular YouTubers Yuka Channel (Yuka & Seung-chan Couple), who have a following of over one million subscribers.
Kenta, known from Produce 101 and active in both Korea and Japan, will act as a cultural interpreter, bridging the two countries. LIGHTSUM’s Japanese member Hina will provide insights from a Japanese female perspective, while Korean member Yujeong will bring candid reactions characteristic of Korea’s MZ generation. Additionally, Yuka & Seung-chan from Yuka Channel, a real-life Korea-Japan couple, will offer valuable insights into the differences in dating cultures between the two countries, drawing from their own relationship experience from dating to marriage.
Main MC Lee Hong-gi expressed his enthusiasm, stating, “With my fluent Japanese and deep understanding of both cultures, I will capture the subtle emotional nuances of the participants while introducing Korea and supporting young love.”
The MC team added, “While Korea and Japan may have their cultural differences, the excitement of romance knows no borders. We aim to capture a unique and thrilling love story as if we were traveling alongside the participants.”
Be My K Guide: Korea-Japan Edition will premiere on January 24 on Lemino, the OTT platform operated by Japan’s largest mobile carrier NTT Docomo, as well as on Korea’s Watcha and Wavve. /정의준 기자 firstay@sedaily.com
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